What is Marketing in the 21st century?
In the 21st century, a new economy has emerged-thanks to the technological innovation and development. It is important to understand the new economy, in order to understand the functions and features of the old economy.
The Industrial Revolution was the starting point of the ancient economy, with a focus on the production of a wide range of standard products.
It is a mass-produced product, it is important to reduce the cost, and to meet a large customer base, as production increased, the company expanded into new markets and across geographies.
The old economy was in its own organizational hierarchy in which the top management instructions to be executed, a mid-level manager, for the experience.
In contrast, the new economy has been seen by the purchasing power, thanks to the digital revolution.
Consumers who have any kind of information on our products and services.
In addition, the standardization has been replaced with a large adjustment to a sharp rise in the supply chain.
The Shopping experience has changed with the advent of online shopping, which can be the 24/7’s, grocery store, delivery to your office or home.
The companies can also make use of the information available, and to design more effective marketing programs for both the consumers and the distribution network.
The digital revolution has increased the speed of mobile communications, e-mails, TEXT messages, etc That will help businesses make decisions faster and conduct policies more quickly.
Marketing is the development of advertising and the distribution of goods and services to consumers and businesses.
However, marketing isn’t only limited to the products and services, it covers all of the seats that are already in place and the in-between.
This creates a problem in that the marketer needs to make strategic decisions.
The answer to these challenges will depend on the market, which is based on the business principle that such decision of the consumer in relation to the goods, packaging, and selling.
For the company in the market, knowledge, and product awareness are very important for the marketers, the company is looking to save, or enter the user credentials in order to match it to the market.
In a global market, the marketer needs to consider not only cultural diversity, but also to be careful about the international trade laws, regulations, contracts, and regulatory compliance for a given market.
For the not-for-profit organizations, pricing issues, in order to design and sell products, in accordance with this.
Internet marketing is the philosophy that is used in every business and should be a combination of the interests of the organization, the consumers, the interests, and the interests of the community.
The company’s production philosophy is focused on the numbers, the high level of production, the quantity, the lower the cost per unit, combined with the mass of the distribution.
This concept is, as a rule, in the sense that developed in the market, there is a need for a product in large quantities.
The product of philosophy speaks to consumers who are willing to pay an additional premium for high-quality, and reliable performance of the companies are focusing on the production of quality products.
The concept of the sale implies the willingness of consumers to buy the product under normal circumstances can be expected.
The marketing concept is the view that a happy customer is, thus, the preparation and sale of the products, at the same time, keep in mind not only the needs and wants of the customers.
Philosophy of the customer to think that the creation of tailor-made products, the product design reviews to date on offers to the consumer.
The latter is a philosophy, a social concept, which considers that the development is not only a consumer, is to create satisfaction, but also with regard to the welfare of the society and the environment.
The digital revolution, and in the 21st century, is forcing companies to build beautiful the way they run their business. Among the most important developments in the need to manage the processes, systems, attention should be paid to reduce costs through outsourcing.
Another trend that has been observed in the business of encouraging an entrepreneurial approach with a glocal (global-local) approach.
At the same time, the company and as a marketer, are looking forward to establishing long-term contacts with the consumers.
This connection is determined by the platform, the understanding of consumer needs and preferences. Marketers are looking at the channels that a business with a partner, not a customer.
Business and marketing professionals can make decisions with the help of various computer technologies.